Summarising my findings
Within my findings, 16-18 year old would describe urban as underground street music such as grime and rapping, whilst people over the age of 18 would describe urban as music which reflects truth within a song no matter if it’s singing, rapping or grime.
I found out most people would only pay up to 50p for a magazine as they are quite expensive, in addition to this most people would rather have a unisex magazine than gender specific, reason being as it’s interesting to read what the opposite gender are into. Because we live within a multi cultural society, one of my questions is based on religion (Due to religious reasons what do you want to see and not want to see within a magazine? E.g. amount of skin being shown), I found out a small amount of people would not like to see religious symbols associated within the magazine. Finally I gave my target audience the opportunity to pick a name for my magazine out of 3 different options (SWAG magazine, urban is fresh and Lego) the majority have picked SWAG magazine which I’m going to be using.
I posted my questions on survey monkey which has given me a range of responses. I decided to use survey monkey as it is simple and I can easily post the questions to my social accounts such as Facebook and Twitter where most of the people I am connected to are within my age group. Knowing this I’ve also printed a few questionnaires to give to people over the age of 18 as my finding would not be accurate.
Does the data support my original thoughts/plans?
The data which I've gathered does support my original thoughts to a certain degree.
My original thoughts were that people under the age of 18 would relate urban to underground street music whilst people over the age of 18 would consider urban music with honesty. This means my plans on how to make and layout my magazine does not need to be altered, however within my findings some of the data goes against my original plans, for example most people want an urban magazine with relation to mainstream music. To improve upon this I will need to research artists which are known to a wide audience to get involved within my magazine project.
Magazine so far/ improvements
From my survey so far, I know how to layout my contents page, how urban is seen within my target audience, what to include in addition what not to include.
To make my magazine strong and relate to my demographic target audience I plan to make further surveys about feature articles and the language to be used, the reason for this is because most people under the age of 22 argue that the feature article and language does not relate.
The colours to be used I still haven’t decided upon due to me maybe changing my mind after my photo shoot, I would like everything to link and not be out of place.
Anything further that has been revealed through my research
I found out most people are up to date with music artists through social sites.
My target audience would appreciate links to artists which I may cover in my magazine as there are many false social sites . This is because we are on the website more than ever before; we even have magazines on websites.
More research as I progress into my magazine
As I progress into my magazine I plan to have a focus group discussing particular parts of my magazine, I plan to do this for my whole magazine before I make my final product. The focus group will involve people from the age of 16 to 22 years of age.
