Working title films (Specialised and saturation)

Johnny English Reborn  (saturation)

This working title film has been released as saturation due to how famous the movie Johnny English is world wide. Reborn is the sequel to Johnny English which grossed $160,583,018, in comparison Reborn did not do as-well as it only grossed $160,078,586.

In addition to this I think this movie was a saturation release because, the gap years between the movies made the fans want to go watch Reborn as the first one came out 8years before.

Reborn was released on the 7th of October 2011 in the United Kingdom and on the 27th of October 2011 in America, due to the movie being released at this time where most of the world is either at work or at school the movie could not be released as specialised because no-one would have the time to travel to a specific screening to watch the movie therefore being a failure at the box office.

A World Apart

 

 

This film was a specialised release as it was only screened in the United States, United kingdom, Australia and Hong Kong. In total A world apart grossed just over $2million dollars, due to the timing (1988) the movie has done considerately well. I think the main reason for this movie being a specialised release is mainly down to the fact that people went cinema once a month or on special occasions so by making this specialised more people wouldve gone to see the movie than saturation.  

City of God

Comparing initial release vs International release

What the movie is about

Two boys growing up in a violent neighbourhood of Rio de Janeiro take different paths: one becomes a photographer, the other a drug dealer.

City of God is a 2002 Brazilian crime drama film directed by Fernando Meirelles and co-directed by Kátia Lund, released in its home country in 2002 and worldwide in 2003.

Initial release vs international

Within the initial release we can see the movie grossed over $10million compared to international release the movie did better as it only grossed an addition of $12,777,311. I think this is because the movie and storyline is more famous within brazil compared to other countries.

Music Magzine Research

The music magazine i looked into is Vibe.

                                                             Why was the magazine produced?

Vibe is a music and entertainment magazine founded by producer Quincy Jones. The magazine was produced for the black community within American society, the magazine has features about black culture such as black history month, music and other topic such as art in addition Quincy Jones launched Vibe in 1993, in partnership with Time inc because he felt as if not many magazines were available for the black community.

                                                                    Who is the target audience?

When the magazine launched and the company was within its primary stages, the target audience was for the black culture (1993) but as time went by and society developed the target audience has expanded into other cultures whether it be: white, Asians even religion furthermore the target audience for this magazine at this time of age is mostly for teenagers, people interested with music, films fans and finally art lovers. In conclusion the magazine's target demographic is predominantly young, urban followers of hip-hop culture.

                                                                              Amount of adverts used for the magazine?

Vibe magazine is now advertising at an international stage, the company is expanding making it one of the top music magazines, the company is based upon New York and a few examples of different adverts we consume come from music channels such as Channel AKA, MTV and 4MUSIC, posters on subways in America and buses, flyers in corner shops and music based stores such as HMV, social websites such as twitter, facebook and tumblr which have a massive fan base (millions upon millions)

  

                                                                    Market rivals? Who has the edge? How?

Vibe magazines closest rivals are The Source Magazine and XXL which focus more narrowly on rap music, so in order to be on top vibe expanded by including film reviews, celebrity gossip, wide ranges of music and art. Comparing the magazines vibe has the edge because they’ve developed to make sure the target audience expands, the magazine features more articles to read, bigger magazine due to more information about a wide gap which you consume (films, music, art, celebrity, new releases)

                                                                     Text ratio-image ratio?

Within the primary stages vibe consisted mainly of text with less pictures now the magazine Consists of large amount of pictures with text to compliment the images, since the magazines target audience is mostly urban, new layout has come into place, this is pictures with a slogan, this links to social websites such as tumlr websites where more pictures are portrayed and used instead of text which tell many things.

                                                                     Language used?

Modern English, very simple no big words used, plain and gossipy and gets messages across for the urban class because it just focuses on the message the magazine wants to get out, there target audience wouldn’t want to read big words

                                                                         Layout is it successful?

Per new magazine that comes out a slight improvement to layout takes place in other words the layout changes slightly per magazine nothing of a big scale just a little adjustment, i think this is good for people who collect magazines because each magazine is original and shows how the magazine has changed over time.

  

                                                                                       What does the magazine cover?

 (News, reviews etc) covers music, films, art, reviews, tv eries, Eps, documentaries, celebrity gossip

Evaluation of Preliminary Task

What went well / Improvements?



What went well and improvements.

What went well?

The positives about creating my preliminary magazine are: Sticking to my original idea about fashion, throughout my magazine. I used the same colour scheme for consistency; I also used the same fonts and sizes. By having consistency it will give your magazine a professional look rather than being messy. I used a range of pictures so my image ratio compared to text evened out.

Improvements

There are many improvements for my preliminary magazine. First of all I would have learned how to use programmes such as fireworks, so I could’ve made a real magazine rather than using Microsoft which made it lack, it looked poor. I would’ve taken more pictures and use my own picture rather than just copying one from the internet, to do this I would’ve planned a photoshoot, this would benefit me as I would be aware of what I needed to do rather than thinking on the spot. I would’ve used a better house styling, challenging conventions by merging pictures into the white background does not work a you lose the depth of the picture, it looks unprofessional. I also would not duplicate pictures; this makes it seem as if it is a school task rather than a proper magazine.  In my contents page, I edited the text by twisting it, this is hard to read so my demographic audience would not be able to navigate, I would’ve improve on this by keeping it original, for my feature article, it looks like a normal newspaper article due to its layout, if I had more time I would’ve researched into magazine and gain an understanding of how similar magazines use their layouts. Overall my preliminary was rushed near the end due to deadlines. To improve on this for my music magazines, I will research music magazines, see the conventions they follow and test, the reason for this is because then my music magazine will be more professional and be related to what type of magazine I make.

Evaluation 7

What do you feel that you have learnt about the following?

Creativity:  I learnt that to make a high standard magazine, high levels of creativity is needed because the magazine industry is big, and making magazine which are different from one another is hard to maintain, also a good understanding and knowledge is needed because you need to be aware of the different conventions to include.

Originality:  I learnt that when making a magazine, you would want you’re magazine to be new and not a copied article, the reason being as audiences like to see something new rather than the same layout of magazines being portrayed in every issue.

Photography: I learnt that before having a photoshoot an in-depth planning should be done before carrying out your projects, the reason for this is because of the hassle that comes with a photoshoot, having a plan will save you a lot of time, as you wouldn’t spend time on looking for locations and thinking of the angles, meaning you will have more time to spend on your magazine.

Layout: I learnt that different magazines have different layouts; the reason for this is because of the target audience, it has to be appealing; the layout is also affected by the size of puffs, pictures and the masthead that is included.

Colours: Magazines follow the 3 colour rule, the reason for this is because magazines should not contain heaps of colours as this will prevent someone from purchasing a magazine, this would look untidy, it should follow a pattern e.g. Vibe follow red, black and blue, you want to attract people for the right reason and have a consistency throughout, most importantly you want to make sure your magazine is readable. You also need to keep in mind that certain colours are associated with a specific demographic target audience, e.g. pink being for females so you would not use this for a male magazine.

Fonts: This is one of the most important convention as it will be targeted to an audience, for example Vibe use a bold, urban and gritty masthead as they have a demographic audience of urban and hip hop fans, the font will need to be easily readable.

Writing articles: The feature article is one of the most important pages in a magazine, this is what the audience buy the magazine for, it is to read the article about a specific subject e.g. Rihanna and Chris Brown.  I learnt that a feature article will included exclusive interview and news; I also learnt the type of information that is included in a feature article and the reason being. 



Evaluation 6

      What have you learnt about technologies from the process of constructing this product?

I Have learnt many helpful tips from constructing this product, I learnt that different programmes work in different ways, Photoshop and Fireworks function in different ways, I learnt this the hard way as I thought you can easily transfer work. Because I didn’t know how to use the programmes properly I stuck to my comfort zone and used PowerPoint to do my preliminary task, this limited my options as I wouldn’t have been able to carry out some of the task such as mastheads and close editing. Even though I didn’t use the programmes for my preliminary task, I learnt about the different ways to use Fireworks playing around with creating images and fonts, this improved my knowledge for next time I used the programme.

Evaluation 5

                                           How did you attract/ address your audience?

I attracted my audience using different conventions of a magazine; I used a range of colours, different fonts, and a range of pictures.

Colours: The main colour of my magazine is white, however my preliminary contains a range of different colours from the picture, I decided to be creative and merge these into the white background as it will be testing conventions and be something new. In addition to this, my magazine contains the Ashcroft Logo, this relates back to my audience as they will be familiar with the logo therefore be more appealing because it is made for the students.

Fonts: I used contemporary fonts; the main one which features throughout my preliminary is Calibri (Body). The reason for this is because the font is clear, sophisticated and seems more professional. I decided to do this because students in sixthform would like to be treated as adults, therefore crazy fonts wouldn’t relate as it wouldn’t look professional.

Image: My preliminary contains a range of images, because my feature concentrates on fashion. I took the pictures from different angles, to show the different fashion views of students. High angle shots, low angle shots and mid shots, the reason for this is to engage my audience, because my photo's are off students who go the sixthform, this will relate to them as they are aware of the students featured. Also because nearly everyone in the sixthform has to follow the same dress code ( smart casual ), this is more appealing rather than taking pictures of a different age category. 

Language: My preliminary magazine is engaging, it’s formal and gets straight to the point, and it’s informative. I decided to do this because heaps of unnecessary information is not needed in a magazine, I included rhetorical questions which students ask everyday and answered them.



Evaluation 4

Who would be the audience for your media product?

 

My magazine is aimed at 16 to 18year olds who attend sixthform at Ashcroft Academy, my magazine also relates to people in year 11 who need information for the upcoming year as they might join the sixthform. It is a unisex magazine; the reason for this is because Ashcroft is a mixed school, so I wanted to represent both genders, this also touches on ethnicity, as Ashcroft is a culturally diverse academy it’s aimed at a wide audience. Since most people who attend the sixthform are either working or middle class, it relates to them as it only features information they need. Looking at my magazine it mostly attracts students, who want to get involved in extra curriculum activities, and helping other people such as charity events (Kenya charity trip). I wanted my magazine to have a positive attitude, so that my demographic target audience know what not to do and what to do, how important school is and working hard to make sure they achieve the best they possibly can.



Evaluation 3

What kind of media institution might distribute your media product and why?

Even though my magazine appeals to all students across the country that work or are just in education, my version was specifically made for students at Ashcroft Academy, the reason for this is because I have a firm understanding of what the students are into, so making an independent magazine would be easier for me rather than making a global magazine. I would have a small team to write and distribute Ashcroft VI. The sixthform magazine will be available in the common room, this is so that it is within easy reach for students as most people are busy working, so for the 10minute breaks they take, they can read the sixthform magazine. If I decided to write a global issue my magazine could be distributed by any magazine which covers fashion. I wouldn’t publish this in magazines such as ELLE or Fashion magazine as that’s just targeted at females, for this reason I would publish the magazine within XXL as they also cover fashion on top of music.

Evaluation 2

How does your media product represent particular social groups?

Since I was making a magazine for sixthform students, I aimed to target my audience by using information which only relates to them. My magazine is a unisex, I didn’t want to do separate magazines as I wouldn’t be able to do a whole magazine on females due to me not knowing what they would like to read within a magazine, doing a unisex magazine means I could cover both genders and cover information on what both genders need to be aware of, I planned to do this using Images and information, since we go to state school (Academy) most students who go here are either working class or middle class so within the magazine I wouldn’t cover anything that didn’t relate to them. My magazine doesn’t cover any racial articles as I did not want to offend anyone and within a magazine, not many people would want to read anything about religion in the survey I carried out for my sixthform magazine. The social groups which are represented in my magazine are both year 12 and 13’s, it includes different topics which cause a problem for the year groups. The most important being dress code, Most of sixthforms professions are students, some have jobs and for this reason my feature article was about fashion as fashion relates to everything (both genders can read the magazine, working students can read the article and education students can read the article). Fashion has many definitions and everyone sees fashion in different ways.My feature article agrees with the representation that dress code is an important factor which affects most students.

This also challenges the way young people from the ages of 16 to 18 are represented in the media because, this age groups is seen as under dressed, not looking smart and being trashy, the way students dress is put into negative ways which society believe affect our behaviour. There is a stereotype that most students wear hoodies and stand in street corners after school, and females where really small skirts and show more skin. People cross the road when they see a bunch of students just because of the way they’re dressed. So to have a positive affect on students I decided to challenge these conventions which society has placed upon this social group.  

Preliminary Magazine