Monday, 17 September 2012

Magazine research evaluation

Reflecting on my media survey

So far I've done an online survey using Survey Monkey for people in sixthform/college to answer about a student magazine. There are 10 questions asked, which in addition relate to what a student would like to see furthermore what a student would not like to see if we made a sixthform magazine. I posted the questions onto my networking sites such as Facebook and Twitter which in return I received a bunch of responses (38 responses). I posted the questions on to my networking sites because of the many contacts of people roughly my age.

What didn’t work in my data collection?
The layout and the order of the questions are wrong (e.g. I should ask people what they don’t like before I ask what they do like). Some questions are not clear for e.g. question 6 I asked if they preferred a unisex or separate, instead I should’ve asked would you prefer a unisex magazine or gender specific.
The majority of questions asked were decent but can be improved upon. The questions are very simple and should have more explanation towards them. (How often do you read magazines? 1 being regularly and 3 being once a month) The question is narrow, instead it should give the person answering wide options for their answers, an improved version would be (how often do you read a magazine? Hardly, weekly, monthly or once a year, could you also state what magazine plus the reason being) This improved version would then give me a better understanding of what people my age are interested in and why they are interested within the magazine they have stated.
This is for all my questions as they are very plain and the survey should be more in depth.

What worked in my data collection?
Asking questions such as what gender people are, is a strong data collection because I can find out what gender reads magazines more, or if both genders read the same amount. Using this information I could then find out what their differences would be, another good point is asking people if they would prefer an online magazine or a printed out version since nowadays people are more on the website than ever before, furthermore asking what people would like to see within a magazine instead of me just publishing heaps of information that they are not keen on is a very strong point. Finally considering the survey was only uploaded for 24hours the responses were really helpful in making me understand what to base the magazine on.

What I would change if repeated?
If repeated I would ask crucial questions such as age because sixthform students range from 16-18 which is a wide gap and students are interested in different topics (e.g. 17 & 18 year old might be interested in university whilst 16year old might want information towards A-level) I would make sure my questions are very clear plus be in depth, I would make sure the person answering my survey has options for their answer and not make it narrow. Finally I would make sure the order my questions are set within the right order.




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