Evaluation 5

How did you attract/address your audience?

Before I started my magazine I carried out a few surveys for my demographic target audience. The survey consisted of questions which would help me create an urban magazine, it will feature what my audience want, therefore be more appealing.

One main factor for my audience is colour scheme, due to the urban art and graffiti. I did a further survey asking 10 people who represented my target audience to suggest a colour scheme. One trend was the grey urban landscape; I included this throughout my magazine for consistency.

I also asked my target audience about the images I would use for my magazine, they suggested not to follow conventions of artists smoking, showing money or drinking, as it gives society a negative view, they suggested to have images which still contains the urban roots but to be positive, I incorporated this into my whole magazine.

Negative Images

Positive Images

Another point was to include the right artist's in the magazine, my target audience suggested to feature young, urban artists, as they can relate, rather than following conventions of older artists, they also suggested to include up coming events about the artists.

Finally my audience wanted the double page spread feature article to be appealing, for this reason I included as many images to balance the text to image ratio, I used bold and artistic fonts for puffs, I also made my double page spread more appealing, one side contains a whole A4 image, whilst the other contains text.